These provide an exceptionally high level of consumer understanding in relation to brand usage and can be highly effective in creating successful brand positioning and communication strategies.
Innovation / creative workshops:
For new brand, product and packaging concepts. We can support you in the whole process of building a brand - from creative workshops on image and name creation, to concept testing, to research on line extensions after product launch.
Accompanied shopping and in-store research:
A unique way to experience consumers’ decision-making at the point of purchase. Experienced moderators conduct intercept interviews in the category aisle, or they meet the respondent outside the store for an accompanied “walk through”.
This technique uses special equipment to track the respondent’s eye motions and fixations. It can be used in-studio or on-location, and is ideal for understanding consumers’ responses at the point of purchase or their viewing pathways around an advert, web page, or product packaging.