Coby was born in South Africa, and holds a BA Languages degree from the University of Witwatersrand and BA Honours in Communication Science from the University of South Africa. She has been living and working in Germany for more than 15 years, and speaks English, German and Afrikaans fluently. Coby joined RMM in 1993 and became its Qualitative Research Manager in 1996, continuing as Qualitative Manager of Gelszus rmm Marketing Research from 2005.
She has extensive experience of both focus group moderation and 1-on-1 depth interviewing among a wide range of professional and specialist audiences. She has experience of the food and beverage sector, cosmetics, bodycare and beauty products, jewellery, computer games, detergents, household electronics, automobiles, medical and healthcare, IT, telecommunications and business services.
A member of the Association for Qualitative Research (AQR), Coby Dykstra has experience of researching all product development and lifecycle phases, including initial concept and design testing, product testing, packaging, advertising and taste testing. She is fluent in qualitative research methods including projective techniques, category mapping, collages, laddering, shopping groups, eye tracking and ethnographic research.