BuiltWithNOF
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Excellent qualitative research in Germany

Focus Groups

 

We conduct standard (“recruit 10 for 8”), mini, triad or extended focus groups moderated by specialists.

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We use projective techniques for in-depth exploration e.g. analogies, fantasy solutions, adjectivisations, personifications, story completion, family building etc.

We have extensive experience of a wide range of consumer, B2B and professional target groups.

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We have partners in most major German cities for focus group facilities and recruitment. Through our network of international qualitative research partners we can also coordinate multi-country focus group projects on a worldwide scale.

We provide focus group transcripts and/or reports in a wide variety of formats, MS Word, Powerpoint and others.

 

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